Booker, the leading platform for service commerce, announced on 3/8/2016 the acquisition of Frederick, an intelligent marketing automation platform for appointment and class-based service businesses. The acquisition expands Booker's leadership in fueling the service economy, and helps fulfill its promise of helping service-based SMB owners improve their customer satisfaction and retention, leading to greater revenues and greater freedom to focus on the work they love. We're on a mission to use technology and big data to help small businesses grow, and change the way consumers and local businesses interact with an "Uber for Local" like experience. Why? Because millions of small businesses make up the backbone of the global economy and provide the majority of jobs, yet new technologies tend to focus on enterprise customers. At Frederick, we believe in helping the little guy/gal succeed.
Booker provides SMBs with a sophisticated but easy-to-use platform to run and grow their business, which spans booking, CRM, staff management, POS, and more. As part of the Booker platform, Frederick adds another, easy-to-use layer of intelligence to automate marketing to customers. Within minutes, Frederick automatically syncs with a business's management system to access historical customer and transaction data along with utilization information. This informs when a business has open slots in their calendar, so Frederick can promote those openings through highly targeted, two-way text and email campaigns. As a result, SMBs can identify and sell unused inventory, optimally priced to the consumers most likely to buy it. This type of yield management functionality has been available in industries like travel for years, and offers a significant improvement over broad email blasts and often-unprofitable, one-size-fits-all promotions.
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