Experience and commitment are the name of the game at Butler Honda, as we set out to satisfy your automotive needs and adhere to what you want in a car buying or service experience. Our staff is prepared to handle the requests of drivers from Macon, Eatonton, Madison, and beyond, whether they need an oil change, a brand-new Honda, or financing advice. When you come to Butler Honda, you’re in for a different car dealership experience.
The Automobile Salesperson will responsible for selling new and used cars at dealership gross and volume standards. The position includes three broad areas of activity: Personal work habits, Prospecting’ and Selling. He/she will report directly to the Sales Managers.
All candidates must have an active drivers license.
- Set a goal, and then obtain a method or program of action that will allow you to reach the goal in the allotted time.
- Forecast your efforts and results.
- Establish at the beginning of each month a goal for the coming month.
- Broadly plan each weeks production and efforts in advance.
- Determine the number of demonstrations, appraisals, new prospects and contacts the must be seen face-to-face each day to reach your goals.
- Stay informed about current developments in the dealership and the automobile industry.
- Attend sales meetings Mondays and Saturdays at 8:30 am. And 9:00.
- Use and maintain an Owner Follow-up System (E-leads) to encourage repeat and referral business.
- The salesman must use creativeness to obtain “ hot “prospects.
- During business hours, approach customers promptly and be able to identify and handle prospects properly.
- Develop a group of prospect locators ( bird dogs ) who will refer buyers to you.
- Participate in community affairs to generate new leads
- It is recommended that each salesperson become active in at least one civic club or group.
- Get your name out there. Work hard to become your customers inside guy.
- Follow up with sold customer regularly to find new prospects.
- Each salesperson should know how to work the service lane and do so at least once a week.
- Become a product specialist and develop a thorough knowledge of company sales and credit policies.
- Be familiar with competitive products.
- Learn to qualify prospects and learn to identify buying motives, wants, and needs.
- Become an expert at presenting the vehicle (ie) Walk Around.
- Ride with every customer every time on the first test drive.
- Be efficient in preparing all paper work. Bad paperwork waste time and can cost the dealership money.
- Record all contacts.
- Turn over every customer to management before they leave. Realize that you can not close 100% of the customers 100% of the time.
- Make an effective delivery. Inspect every car you sell. It should be clean enough to deliver to your mother. Complete a delivery check list on all new cars.
- All customers must be introduced to the service department.
- Understand that Customer Satisfaction builds future sales.