Buzztime

Paid Media Specialist

Carlsbad, CA

Buzztime delivers interactive entertainment and innovative dining technology to bars and restaurants in North America. Venues license Buzztime’s customizable solution to differentiate themselves via competitive fun by offering guests trivia, card, sports and arcade games, nationwide competitions, personalized menus and self-service dining features. Buzztime’s platform improves operating efficiencies, creates connections among the players and venues, and amplifies guests’ positive experiences. Founded in 1984, Buzztime has accumulated over 9 million player registrations and over 115 million games were played in 2015 alone.

Paid Media Specialist | Carlsbad, CA

The Paid Media Specialist is responsible for day-to-day tactical execution & management of paid media, as well as assisting the strategy for paid media initiatives for Buzztime. This position will require knowledge of search, social, and display channels. The Paid Media Specialist works as part of the Marketing team to help support lead generation for the Sales team. This position reports to the Demand Generation Manager in Carlsbad, California.

Responsibilities

  • Plan and execute effective marketing campaigns for generating and capturing sales leads with the goal of increasing product awareness and increasing sales and profits
  • Design and optimize paid media campaigns, which will include working on platforms such as Google, Bing, Facebook, Twitter, & LinkedIn
  • Work across marketing, creative, and technology teams to build and manage marketing campaigns
  • Develop processes, tools, programs, databases, and scripts to improve performance
  • Track key metrics such as conversion rates and run A/B tests to optimize performance

Experience and Background 

  • 2+ years’ experience in paid media lead generation with a B2B background
  • Working knowledge of: Excel, Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
  • Excellent written and communication skills
  • Ability to clearly report account metrics to show areas of success and failure
  • Willingness to engage in constructive, productive dialogue about the business with all levels of co-workers
  • Familiarity with SaaS and/or Payment related products in any industry
  • Skilled creative briefing and evaluation against strategy
  • Comfort in developing strong, rational points of view and championing them
  • Google AdWords and/or Microsoft Bing Certifications

Benefits

  • A rapidly-changing environment with peers willing to challenge assumptions
  • Encouragement to tear up the rules and do things better
  • Teammates who share your passion and drive for accomplishment
  • An engaged, visible executive team who cares about you and your work
  • The opportunity to make a meaningful impact on a rapidly growing company that leads its category
  • Your choice of a PC or Apple laptop
  • Generous paid time off, starting at 3 weeks for new hires
  • A casual work environment – we don’t believe your contribution can be measured by your clothing
  • All the free Starbucks coffee you can drink!
  • Free parking (shout out to SF-based candidates…)
  • A better life by the beach on the north San Diego coast
Buzztime

Mark Madsen

Director of Brand Marketing
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