Dallas Observer

Senior Digital Sales

Dallas/Fort Worth, TX

If you want to know what's happening in Dallas, keep your eye on the Observer. Over the past thirty-plus years, the Dallas Observer has grown from a small weekly to a major force in this city, where the paper is known for its hard-edged investigative stories about government, politics and business, as well as its pointed, provocative coverage of sports, music and the arts. Owned by Voice Media Group, in recent years, the Observer has collected numerous journalism awards, including the Missouri Lifestyle Journalism Award for general excellence, which lauded the paper for the compelling package it puts out each week. And Dallas readers agree: Every Wednesday, 50,000 copies land on newsstands around the city--and disappear within hours. 

Are you seeking a fast-paced, high-activity sales position? Are you a hunter who's ready to close big business in a competitive environment? We are looking for an energetic, self-motivated individual who will drive digital sales. By creating successful campaigns for clients, the Digital Sales Executive ensures growth within the business and retains clients for future campaigns.

This position is one of the most vital in the company, and we pride ourselves on leading the industry in ad performance, technology and, most of all, customer results. Our portfolio of solutions includes digital products that are designed to get results such as SEO, PPC, Paid Media, Display Advertising, Social Media, Programmatic, Retargeting, IP Targeting, E-mail, Mobile Advertising, Web Design, Content Production and more.

The Digital Sales Executive plays an important role in our business by meeting quick deadlines, keeping a full pipeline, managing sales activity, and communicating regularly with upper management. Attention to detail, staying informed of digital advertising best practices, and having a passion for all things digital are critical aspects of the position.

The Senior Digital Sales Lead will:

  • Prospect digital advertisers and aggressively pursue and close new business
  • Possess a Hunter Mentality. This position is not about managing a book of business it is about identifying opportunities and closing new sales.
  • Provide strategic advice and help small to mid-size businesses get the best ROI on their advertising investment by working closely with them in a consultative role.
  • Acquire an intimate knowledge of our capabilities, specifically within our programmatic platforms, Paid Media and SEO.
  • Be able to interpret market-analytics data and convey campaign wins to clients in order to retain clients and grow existing clients' monthly investments.


  • Minimum 5 years experience in digital media sales, media sales, or consultative B2B sales with small to medium size businesses (required)
  • Proven prospecting and new business development skills - a true Hunter's mentality.
  • Excellent interpersonal skills - a dynamic, strong, relationship builder.
  • Proven ability to meet and exceed sales goals
  • Passion, desire and motivation to sell digital products.
  • Strong work ethic with the ability to work under pressure, organize and prioritize responsibilities
  • Has a demonstrative relationships with business owners, marketing directors, networking groups, and the community.


  • A portfolio of solutions for every clients needs with precision targeting 
  • A fun and exciting work environment
  • Base salary + Commission + bonus
  • Unlimited earning potential
  • Ongoing Sales Training
  • A career path in sales and management
  • Medical, dental, vision, life, disability insurance and 401(k)
Dallas Observer

Amy Ero

Advertising Director
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