Hardware Retailing

Sales Development Representative

Indianapolis, IN

Distributed to more than 35,000 independent retailers across the U.S. and Canada, Hardware Retailing magazine covers hard-hitting issues many retailers in the industry face. Editorial coverage doesn’t stop at practical profitability advice. Content also includes up-and-coming new products from the industry’s leading manufacturers.

For retailers, it’s the best way to stay in tune to what is going on in the industry, and for manufacturers it’s the best way to get their product seen by the industry’s retail decision-makers. 

Hardware Retailing is published by The North American Retail Hardware Association, whose mission is to provide services and information to help hardware/home improvement retailers be better and more profitable merchants. The NRHA is dedicated to helping retailers develop techniques that will enable them to operate successful and competitive businesses, providing services and programs that retailers cannot provide for themselves, representing retailers’ interests at all levels of government, and providing an unbiased and reliable source of industry information.


We are seeking an entry level candidate to join our team in Indianapolis as a Sales Development Rep (SDR).  This entry level position is a great opportunity to join our established team and position yourself for quick career growth. As an SDR you will assume a crucial prospecting duty acting as a true business catalyst as an extension of our sales team.  


You are a tip-of-the-spear sales professional who can manage multiple discussions occurring at one time.  You are unafraid of prospecting and can find ways to reach even the most hard-to-find contacts within an organization.  You are fast on your feet and personable, competitive, detail-oriented, optimistic and a great team player.  You will only feel accomplished once you’ve reached and exceeded your goals.  You’re open to the adventure and are ready to take on whatever comes your way as the company grows.


In this role you will manage multiple sources of inbound leads and focus on moving those leads through Hardware Retailing’s sales pipeline.  You will utilize emails and calls to qualify and disqualify potential opportunities and then set up appointments for account executives to close the deal. The KPI (Key-performance-indicator) for this role is how many qualified opportunities you bring in monthly.

  • You will manage a pipeline of active candidates and execute outbound calling efforts to those individuals.
  • Reserve daily times to prospect and generate new business leads.
  • Qualify potential leads for senior sales reps to close.
  • Reviewing employer requirements and developing and implementing a candidate acquisition strategy to fulfill them.
  • Huddles with other functional groups within the company – meeting with sales to understand upcoming forecasts, product to help define new internal tools, and client success to verify that your team’s approach is working well.
  • Testing new tools and methods and sharing feedback and recommendations with the team.
  • Tracking candidate engagement metrics and improving through testing and iteration. 


  • A dev background (one year minimum) with experience in professional services to B2B clients.  
  • Strong communication skills in both writing and speaking
  • Comfort and fluidity with all things internet – researching companies, tracking down contact information
  • Organized and accustomed to working with a CRM tool
  • High-energy, self-motivated, walk-through-walls to GSD!
  • You have the desire to learn your market and make your mark, but your career is JUST getting started. You will do whatever it takes.
  • Energetic, hard-working, competitive and open-minded – someone who can’t wait to beat every goal they are handed.


  • Competitive Entry Level SDR salary with aggressive and attainable business commissions.
  • No suits here! Come to work comfortable.
  • Flexible working environment.
  • Work with an amazing team.
  • Be a crucial shift in company
  • Travel Opportunities
  • 401k match offered
  • Company phone, Laptop, 
  • Health insurance and health savings account
  • Generous PTO and Vacation
  • Work in the bustling heart of Indianapolis!
Hardware Retailing

Nick O'Connor

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